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Content Strategy Forum Conference 2014Frankfurt, 1-3 July

  • ABOUT
  • SCHEDULE
  • TRAVEL
  • FRANKFURT
  • SPONSORING
  • MEDIA
  • CONTACT
  • BLOG

Content Connects – Shaping the Future zfjnvyjy of Digital Corporate Communications and Marketing

From 1 – 3 July some 200 professionals from 18 countries came to Frankfurt to exchange their ideas and learn from best practice-projects at the Australian Broadcasting Corporation, BMW, Bosch, Daimler, eBay, E-Plus, the European Commission, Facebook, Hahnemühle FineArt, Nestlé, the Swedish Institute, the UK Government Digital Service and many more.

You can catch a bit of the spirit from the articles and interviews on our blog, which was run by a team of students from University of Applied Sciences Darmstadt, or browsing through the #csforum14-Tweets.

In addition we’ll put up conference media such as presentations and videos of the talks here on the website as well as on the page of the Content Strategy Forum.

To all participants, speakers, sponsors, partners and helping hands – Thank you for a fantastic Content Strategy Forum 2014!

Beliebte Hotels in FRANKFURT AM MAIN


WATCH THE TALKS ON YOUTUBE!

SPEAKERS

Who was talking?

PROGRAM

What happened when?

Sponsors and Partners

    • What happens when?
    • Why you should come?
    • How do I convince my boss?
    • Which packages do we offer?
    • Buy tickets!
    • 1 July 2014 – Workshops
    • 2 July 2014 – “Challenges”
    • 3 July 2014 – “Visions”
    • Entry to all talks and sessions in Union Halle on 2 and 3 July
    • Breakfast snacks and two catered lunch buffets on both conference days
    • Coffee, tea, water, soft drinks, snacks, fruits, and pastries
    • Free wireless internet access at Union Halle
    • Entrance to the welcome reception on 1 July, including a free drink
    • Entrance including drinks and barbecue at the conference party on the night of 2 July
    • Free travel with public transport in the inner city sector of Frankfurt including the airport on the conference days (valid only after registration)
    • Free admission to 34 museums and cultural institution in Frankfurt from 30 June to 4 July with the Congress+Museum ticket.
    • Discounted travel fares with Deutsche Lufthansa and Deutsche Bahn
    • Plus a very special gift…
    • Entrance to two half day workshops or one full day workshop on 1 July with a maximum of 30 participants
    • A lunch catered by restaurant Herr Franz
    • Drinks and snacks
    • Entrance to the welcome reception on 1 July, including a free drink
  • I WANT TO ATTEND

    What happens when?

    CSF2014 will be a three day event.

    On 1 July we'll kick off the conference with a workshop day in the Frankfurt Press Club. We offer workshops for all levels of experience from beginners to a content strategy masterclass. While the language of the conference is English, we will also offer workshops in German.

    Alle 5-Sterne-Hotels in FRANKFURT AM MAIN


    On the evening of 1 July we'll meet for a welcome reception at the Long Island Summer Lounge, located on the top of a car park right in the heart of the city.

    On 2 and 3 July we'll come together at the Union Halle on Frankfurt's prospering East Side.

    On the night of 2 July we’ll invite you to a BBQ-Party in the Oosten - Realwirtschaft am Main

    Check out the complete schedule of the Content Strategy Forum Conference to find out who will be speaking and which topics will be discussed.

    Alle 4-Sterne-Hotels in FRANKFURT AM MAIN

    SCHEDULE

    1 July 2014 – Workshops

    Frankfurt Press Club

    TimeRoom 1Room 2Room 3Room 4
    09:00 – 10:00(60 mins) Reception
    10:00 – 13:30(3 hrs 30 mins)

    Full-day Workshop:
    Content Strategy Master Class - Cooking Content Strategies with COPE

    Host: Rahel Bailie, Intentional Design

    Workshop:
    Managing long form and other techniques. How Editors and Developers can work together.

    Host: Nico Brünjes, ZEIT ONLINE

    Workshop:
    Content Strategy for Higher Ed (in German)

    Hosts: Brigitte Alice Radl, Heinz Wittenbrink, FH Joanneum

    Full-day Workshop:
    Content–Strategie und Content-Marketing – Willkommen in der Zukunft! (in German, sold out)

    Hosts: Klaus Eck, Doris Eichmeier, Eck Consulting Group

    13:30 – 14:30(1 hr) Lunch break
    14:30 – 18:00(3 hrs 30 mins)

    Full-day Workshop:
    Content Strategy Master Class - Cooking Content Strategies with COPE

    Host: Rahel Bailie, Intentional Design

    Workshop:
    The Storytelling Start-up - From Core-Story to Content Strategy

    Host: Christian Riedel

    Workshop:
    … und ein Blog machen wir auch noch! – Corporate Blogs planen, aufbauen und erfolgreich führen (in German)

    Host: Meike Leopold, salesforce.com

    Full-day Workshop:
    Content–Strategie und Content-Marketing – Willkommen in der Zukunft! (in German, sold out)

    Hosts: Klaus Eck, Doris Eichmeier, Eck Consulting Group

    Alle 3-Sterne-Hotels in FRANKFURT AM MAIN

    2 July 2014
    Conference Day 1
    “Challenges”

    Union Halle

    TimeArenaLoungeStudio
    08:00 – 08:55(55 mins) Registration, Coffee Content Strategy Morning Show
    08:55 – 09:00(5 mins) Opening
    09:00 – 09:10(10 mins)

    Welcome to Frankfurt

    Markus Frank, City Councillor for Economic Affairs

    09:10 – 09:30(20 mins)

    Big Data in Search of Meta Data

    Dirk Baecker, Zeppelin University

    09:35 – 10:15(40 mins)

    Defining our profession, defining ourselves

    Margot Bloomstein, Appropriate, Inc.

    10:20 – 11:00(40 mins)

    Content, Context, Community – Taking Content Strategy to the boardroom

    Eric Reiss, FatDUX

    11:05 – 11:20(15 mins)

    Lightning Talks - Content Strategy for a Cause

    Supported by Aktion Mensch

     

     

     

     


    11:20 – 11:40(20 mins) Coffee Break Content Strategy Web TV
    11:40 – 12:20(40 mins)

    Waltzing Matilda - Enabling Digital Transformation in the European Commission

    Deidre Hodson and Jonathan Stockwell, European Commission

    Digital Fine Art – How Germany’s oldest artist paper manufacturer manages the digital change and new ways of content marketing

    Ann-Kristin Plüss, Hahnemühle FineArt and Stephan Fink, Fink&Fuchs

    Living the content strategy dream: tools for transforming content strategy theory into a company-wide reality (11:40-12:20, 20 mins)

    Kate Kenyon, Whipsmart Content Ltd.

    Complete Content Integration – a systematic or human issue? (12:00-12:20, 20 mins)

    Inge Weyers, DCT

    12:30 – 13:10(40 mins)

    FIKA, or why coffee is king in Digital Nation Branding

    Frida Roberts, Swedish Institute

    Managing the Politics of Content

    Hilary Marsh, Content Company, Inc.

    The future is now - Content Strategy for Smart Content (12:30-12:50, 20 mins)

    Theresa Grotendorst, Projektwerft and Ute Klingelhoefer, contentwerk

    The customer experience you’re forgetting: Content Strategy for Customer Correspondence (12:50-13:10, 20 mins)

    Monica Rivera-Malpica, legodo ag

    13:10 – 14:30(80 mins) Lunch Content Strategy Web TV
    14:30 – 15:00(30 mins)

    Challenges for Corporate Communications in the Digital Age

    Ansgar Zerfass, University Leipzig

    We’ve spent the budget, now what? - Lessons from a B2B-focused web magazine that came to a grinding halt

    Tapio Liller, Oseon

    Going Pinternational: Bringing Pinterest to 33 languages in 8 months

    Sadia Latifi, Pinterest

    15:10– 15:50(40 mins)

    Would Grandma care?

    Clay Delk, Facebook

    From Wastelands to Wuthering Heights. The Rocky Road to great Social Media Content

    Judith Denkmayr and Richard Hemmer, Digital Affairs

    From Tripoli, Juba and Kabul back to Berlin, Paris and London - What Content and Media Marketing can learn from areas of crisis and depression

    Thomas Koch and Klaas Glenewinkel, MICT/Plural Media Services

    16:00 – 16:40(40 mins)

    Data driven storytelling

    Jörg Blumtritt, Datarella

    User Centred Government

    Leisa Reichelt, Government Digital Service

    Heimat - getting deeper into the social content of the heart

    Michael Domsalla, KMTO ::: Manufaktur Marke

    16:40 – 17:00(20 mins) Coffee Break Content Strategy Web TV
    17:00 – 18:00(60 mins)

    Discussion: One ring to rule them all. Will Big Data take over?

     

    Beliebte Hotels in FRANKFURT AM MAIN

    3 July 2014
    Conference Day 2
    “Visions”

    Union Halle

    TimeArenaInnovation LoungeStudio
    08:00 – 08:55(55 mins) Coffee and breakfast Content Strategy Morning Show
    08:55 – 09:00(5 mins) Opening
    09:00 – 09:20(20 mins)

    Empowering the Client - Digital Marketing at E-Plus

    Jürgen Rösger, Chief Marketing Officer E-Plus

    09:30 – 10:10(40 mins)

    Game Change - Corporate Storytelling and Content Strategy Learnings at Bosch

    Michael Schmidtke, Bosch

    10:20 – 11:00(40 mins)

    Know more - Consumer Information via QR-Code to enhance Transparency of Food

    Silvia Schäfer, Nestlé

    CURVED.de: How to build a successful content marketing website in 100 days – and why

    Rainer Markussen, Markussen Consulting

    Designing for Cognitive Engagement

    Andrew Zusman

    11:00 - 11:30(30 mins) Coffee Break Content Strategy Web TV
    11:30 - 12:10(40 mins)

    From fiction into fact

    Patrick Loechle, Dorten

    Innovating the Newsroom

    Klaus Meier

    Publish-measure-learn-build: using content experiments to drive the digital design process

    Angela Stengel, Australian Broadcasting Corporation

    12:20 – 13:00(40 mins)

    The long and winding road – taking Content Strategy to a global level

    Laurence Dansokho and Catharina Pawella, eBay

    The People Puzzle: Making the Pieces Fit

    Kerry-Anne Gilowey, August Sun Projects

    From benchmark to action - Measuring "Web Excellence"

    Matthias Schultze, Web Excellence Forum and Thorsten Scherer, MLP AG

    13:00 – 14:30(90 mins) Lunch Content Strategy Web TV
    14:30 – 15:00(30 mins)

    Designing for Content

    Robert Stulle, EdenSpiekermann

    Courage vs. certainty

    Alyssa Jade McDonald-Bärtl, BLYSS Chocolate

    Beyond Targeting: Understanding Content Attractors To Improve Content Relevance

    Michael Andrews, Story Needle

    15:10-15:50(40 mins)

    E Jeföhl, dat verbingk – Content with a Sense of Community

    Tobias Kaufmann, Erster Fussball-Club Köln

    Changing Patterns in Brand Communications

    Jörg Leupold

    You can't break down silos, but you can connect them

    Christiaan Lustig, Sabel Online

    16:00 – 16:40(40 mins)

    Programming The Transmedia Ecosystem: The Metamorphosis of Brands and Media

    Thomas Praus, Panorama 3000

    How to spice up a traditional brand with content marketing

    Inga Batur and Alenka Bester, Zavarovalnica Triglav

    Rethinking university content & communication

    Patrick Breitenbach, Karlshochschule International University

    16:40 - 17:00(20 mins) Coffee Break Content Strategy Web TV
    17:00 - 18:00(60 mins)

    Discussion: Navigating through the digital disruption – The future of Corporate Communications and Marketing

     

    Why you should come?

    When Tim Berners-Lee invented the World Wide Web and Marc Andreesen and Eric Bina developed Mosaic, the first popular Web browser some 20 years ago, no one knew it would also mark the beginning of a fundamental change of corporate communications and marketing. The task to reach a defined target audience — for a long time a question of big media spendings — has turned into a fight for the attention of a very selective and active audience. With every Google update and the increasing popularity of social networks, the importance of useful and engaging content also rises.

    Today content plays a major role in marketing, corporate communications, sales, employer branding, e-commerce, and knowledge management. In the digital world content has become the primary interface between companies, institutions and organisations, and their stakeholders. The possibilities are endless but so are the challenges.

    Will ultra-high-speed computers and intelligent algorithms soon take over the work of copywriters and Big Data dominate creativity? What do we require to develop, distribute and govern content, which helps us to reach our objectives? How can we efficiently use the content we already have? Which skills do we need to manage content-driven communication projects? What will the future of digital communications look like and which role will marketing, PR, design, web development, usability and information architecture play?

    To answer those and further questions, more than 250 professionals from all over the world will meet in Frankfurt am Main, Germany, for the Content Strategy Forum Conference 2014 from 1- 3 July. They will travel to the city on the Main River from the US, Canada, the UK, France, The Netherlands, Germany, Austria, Switzerland and many more countries.

    Join us to exchange ideas and experiences with leading experts about the future of digital corporate communications, marketing, design and web development.

    How do I convince my boss?

    Content has undeniably taken the world of communications and marketing by storm. But is there also substance to the hype? No surprise here: We say yes. But what really should convince your boss is that, at CSF2014, you will get to know the whys and hows of successful projects and learn how to make content strategy work for your company or organisation.

    Putting substance to the hype

    In the digital world, content is one of your most valuable assets, no matter whether you're working for a commercial enterprise, a public institution, an association, a non-profit organisation, or an agency. Content strategy makes sure your content marketing and e-commerce efforts are returning more over a longer period of time. It also helps you to break up content silos within your organisation, improve internal communications, and lower costs for training and customer support.

    A unique program

    Some of the most experienced professionals from 20+ countries will share their insights and learnings from successful content strategy projects with you. All speakers are participants as well. We don't have fly-in superstars who will leave right after their talks, but people who have a keen interest in the ideas you bring to the table.

    Check out the conference program.

    Check out the workshop program.

    See who will be speaking.

    A thriving community

    As a participant you also join a rapidly growing international community. The moderated Google+ Group of the Content Strategy Forum already has more than 4,000 members, and on LinkedIn even more than 15,000 professionals have joined the Content Strategy Group.

    All in all, you can be sure to leave Frankfurt with a head full of fresh ideas and a clear sense on how to put them to work for your specific content challenge, making your participation a valuable investment.

    Which packages do we offer?

    We offer separate tickets for the workshop day and the conference as well as a combi-passes for all three days.

    What is included in the packages?

    The Conference ticket includes

    The Workshop ticket includes

    The combi-pass includes all of the above.

    Please see the table below for an overview of packages and pricing and book your ticket right away. Early Bird tickets will be available from 1 March on at the latest. Ticket sales are managed via Amiando/Xing Events. Payment methods are credit card, direct debit, or PayPal.

    All prices are in Euro excluding 19% VAT
    CategoryConferenceConference +
    Workshop
    Workshop only
    Early Bird (available until 31 March 2014) 690 990 490
    Regular (available until 23 June 2014) 890 1190 590
    Late (available until 30 June 2014) 1090 1290 690
    Student and non-profit organisations 390 690 300

    Special rates, discounts and ticketing

    We have reserved a limited number of reduced tickets for employees of non-profit organisations and students. Please contact us at whathappens@csforum2014.com to verify your eligibility and receive a promotional code.

    For Content Strategy Forum veterans, who participated in least at one of the conferences in Paris, London, Cape Town, or Helsinki, or groups of 5 people or more from the same organisation, we offer a discount on the regular rate for conference tickets and combi-passes. Please contact us at whathappens@csforum2014.com for details.

    Ticketing and payment is handled through XING EVENTS. You can select between different payment methods. Transaction fees for payments are included in the ticket prices. For more information take a look at our terms & conditions.

I WANT TO ATTEND

  • What happens when?
  • Why you should come?
  • How do I convince my boss?
  • Which packages do we offer?
  • Buy tickets!

What happens when?

CSF2014 will be a three day event.

On 1 July we'll kick off the conference with a workshop day in the Frankfurt Press Club. We offer workshops for all levels of experience from beginners to a content strategy masterclass. While the language of the conference is English, we will also offer workshops in German.

Alle 5-Sterne-Hotels in FRANKFURT AM MAIN


On the evening of 1 July we'll meet for a welcome reception at the Long Island Summer Lounge, located on the top of a car park right in the heart of the city.

On 2 and 3 July we'll come together at the Union Halle on Frankfurt's prospering East Side.

On the night of 2 July we’ll invite you to a BBQ-Party in the Oosten - Realwirtschaft am Main

Check out the complete schedule of the Content Strategy Forum Conference to find out who will be speaking and which topics will be discussed.

Alle 4-Sterne-Hotels in FRANKFURT AM MAIN


SCHEDULE

  • 1 July 2014 – Workshops
  • 2 July 2014 – “Challenges”
  • 3 July 2014 – “Visions”

1 July 2014 – Workshops

Frankfurt Press Club

TimeRoom 1Room 2Room 3Room 4
09:00 – 10:00(60 mins) Reception
10:00 – 13:30(3 hrs 30 mins)

Full-day Workshop:
Content Strategy Master Class - Cooking Content Strategies with COPE

Host: Rahel Bailie, Intentional Design

Workshop:
Managing long form and other techniques. How Editors and Developers can work together.

Host: Nico Brünjes, ZEIT ONLINE

Workshop:
Content Strategy for Higher Ed (in German)

Hosts: Brigitte Alice Radl, Heinz Wittenbrink, FH Joanneum

Full-day Workshop:
Content–Strategie und Content-Marketing – Willkommen in der Zukunft! (in German, sold out)

Hosts: Klaus Eck, Doris Eichmeier, Eck Consulting Group

13:30 – 14:30(1 hr) Lunch break
14:30 – 18:00(3 hrs 30 mins)

Full-day Workshop:
Content Strategy Master Class - Cooking Content Strategies with COPE

Host: Rahel Bailie, Intentional Design

Workshop:
The Storytelling Start-up - From Core-Story to Content Strategy

Host: Christian Riedel

Workshop:
… und ein Blog machen wir auch noch! – Corporate Blogs planen, aufbauen und erfolgreich führen (in German)

Host: Meike Leopold, salesforce.com

Full-day Workshop:
Content–Strategie und Content-Marketing – Willkommen in der Zukunft! (in German, sold out)

Hosts: Klaus Eck, Doris Eichmeier, Eck Consulting Group

Alle 3-Sterne-Hotels in FRANKFURT AM MAIN

2 July 2014
Conference Day 1
“Challenges”

Union Halle

TimeArenaLoungeStudio
08:00 – 08:55(55 mins) Registration, Coffee Content Strategy Morning Show
08:55 – 09:00(5 mins) Opening
09:00 – 09:10(10 mins)

Welcome to Frankfurt

Markus Frank, City Councillor for Economic Affairs

09:10 – 09:30(20 mins)

Big Data in Search of Meta Data

Dirk Baecker, Zeppelin University

09:35 – 10:15(40 mins)

Defining our profession, defining ourselves

Margot Bloomstein, Appropriate, Inc.

10:20 – 11:00(40 mins)

Content, Context, Community – Taking Content Strategy to the boardroom

Eric Reiss, FatDUX

11:05 – 11:20(15 mins)

Lightning Talks - Content Strategy for a Cause

Supported by Aktion Mensch

 

 

 

Beliebte Hotels in FRANKFURT AM MAIN


11:20 – 11:40(20 mins) Coffee Break Content Strategy Web TV
11:40 – 12:20(40 mins)

Waltzing Matilda - Enabling Digital Transformation in the European Commission

Deidre Hodson and Jonathan Stockwell, European Commission

Digital Fine Art – How Germany’s oldest artist paper manufacturer manages the digital change and new ways of content marketing

Ann-Kristin Plüss, Hahnemühle FineArt and Stephan Fink, Fink&Fuchs

Living the content strategy dream: tools for transforming content strategy theory into a company-wide reality (11:40-12:20, 20 mins)

Kate Kenyon, Whipsmart Content Ltd.

Complete Content Integration – a systematic or human issue? (12:00-12:20, 20 mins)

Inge Weyers, DCT

12:30 – 13:10(40 mins)

FIKA, or why coffee is king in Digital Nation Branding

Frida Roberts, Swedish Institute

Managing the Politics of Content

Hilary Marsh, Content Company, Inc.

The future is now - Content Strategy for Smart Content (12:30-12:50, 20 mins)

Theresa Grotendorst, Projektwerft and Ute Klingelhoefer, contentwerk

The customer experience you’re forgetting: Content Strategy for Customer Correspondence (12:50-13:10, 20 mins)

Monica Rivera-Malpica, legodo ag

13:10 – 14:30(80 mins) Lunch Content Strategy Web TV
14:30 – 15:00(30 mins)

Challenges for Corporate Communications in the Digital Age

Ansgar Zerfass, University Leipzig

We’ve spent the budget, now what? - Lessons from a B2B-focused web magazine that came to a grinding halt

Tapio Liller, Oseon

Going Pinternational: Bringing Pinterest to 33 languages in 8 months

Sadia Latifi, Pinterest

15:10– 15:50(40 mins)

Would Grandma care?

Clay Delk, Facebook

From Wastelands to Wuthering Heights. The Rocky Road to great Social Media Content

Judith Denkmayr and Richard Hemmer, Digital Affairs

From Tripoli, Juba and Kabul back to Berlin, Paris and London - What Content and Media Marketing can learn from areas of crisis and depression

Thomas Koch and Klaas Glenewinkel, MICT/Plural Media Services

16:00 – 16:40(40 mins)

Data driven storytelling

Jörg Blumtritt, Datarella

User Centred Government

Leisa Reichelt, Government Digital Service

Heimat - getting deeper into the social content of the heart

Michael Domsalla, KMTO ::: Manufaktur Marke

16:40 – 17:00(20 mins) Coffee Break Content Strategy Web TV
17:00 – 18:00(60 mins)

Discussion: One ring to rule them all. Will Big Data take over?

 

3 July 2014
Conference Day 2
“Visions”

Union Halle

TimeArenaInnovation LoungeStudio
08:00 – 08:55(55 mins) Coffee and breakfast Content Strategy Morning Show
08:55 – 09:00(5 mins) Opening
09:00 – 09:20(20 mins)

Empowering the Client - Digital Marketing at E-Plus

Jürgen Rösger, Chief Marketing Officer E-Plus

09:30 – 10:10(40 mins)

Game Change - Corporate Storytelling and Content Strategy Learnings at Bosch

Michael Schmidtke, Bosch

10:20 – 11:00(40 mins)

Know more - Consumer Information via QR-Code to enhance Transparency of Food

Silvia Schäfer, Nestlé

CURVED.de: How to build a successful content marketing website in 100 days – and why

Rainer Markussen, Markussen Consulting

Designing for Cognitive Engagement

Andrew Zusman

11:00 - 11:30(30 mins) Coffee Break Content Strategy Web TV
11:30 - 12:10(40 mins)

From fiction into fact

Patrick Loechle, Dorten

Innovating the Newsroom

Klaus Meier

Publish-measure-learn-build: using content experiments to drive the digital design process

Angela Stengel, Australian Broadcasting Corporation

12:20 – 13:00(40 mins)

The long and winding road – taking Content Strategy to a global level

Laurence Dansokho and Catharina Pawella, eBay

The People Puzzle: Making the Pieces Fit

Kerry-Anne Gilowey, August Sun Projects

From benchmark to action - Measuring "Web Excellence"

Matthias Schultze, Web Excellence Forum and Thorsten Scherer, MLP AG

13:00 – 14:30(90 mins) Lunch Content Strategy Web TV
14:30 – 15:00(30 mins)

Designing for Content

Robert Stulle, EdenSpiekermann

Courage vs. certainty

Alyssa Jade McDonald-Bärtl, BLYSS Chocolate

Beyond Targeting: Understanding Content Attractors To Improve Content Relevance

Michael Andrews, Story Needle

15:10-15:50(40 mins)

E Jeföhl, dat verbingk – Content with a Sense of Community

Tobias Kaufmann, Erster Fussball-Club Köln

Changing Patterns in Brand Communications

Jörg Leupold

You can't break down silos, but you can connect them

Christiaan Lustig, Sabel Online

16:00 – 16:40(40 mins)

Programming The Transmedia Ecosystem: The Metamorphosis of Brands and Media

Thomas Praus, Panorama 3000

How to spice up a traditional brand with content marketing

Inga Batur and Alenka Bester, Zavarovalnica Triglav

Rethinking university content & communication

Patrick Breitenbach, Karlshochschule International University

16:40 - 17:00(20 mins) Coffee Break Content Strategy Web TV
17:00 - 18:00(60 mins)

Discussion: Navigating through the digital disruption – The future of Corporate Communications and Marketing

 

Why you should come?

When Tim Berners-Lee invented the World Wide Web and Marc Andreesen and Eric Bina developed Mosaic, the first popular Web browser some 20 years ago, no one knew it would also mark the beginning of a fundamental change of corporate communications and marketing. The task to reach a defined target audience — for a long time a question of big media spendings — has turned into a fight for the attention of a very selective and active audience. With every Google update and the increasing popularity of social networks, the importance of useful and engaging content also rises.

Today content plays a major role in marketing, corporate communications, sales, employer branding, e-commerce, and knowledge management. In the digital world content has become the primary interface between companies, institutions and organisations, and their stakeholders. The possibilities are endless but so are the challenges.

Will ultra-high-speed computers and intelligent algorithms soon take over the work of copywriters and Big Data dominate creativity? What do we require to develop, distribute and govern content, which helps us to reach our objectives? How can we efficiently use the content we already have? Which skills do we need to manage content-driven communication projects? What will the future of digital communications look like and which role will marketing, PR, design, web development, usability and information architecture play?

To answer those and further questions, more than 250 professionals from all over the world will meet in Frankfurt am Main, Germany, for the Content Strategy Forum Conference 2014 from 1- 3 July. They will travel to the city on the Main River from the US, Canada, the UK, France, The Netherlands, Germany, Austria, Switzerland and many more countries.

Join us to exchange ideas and experiences with leading experts about the future of digital corporate communications, marketing, design and web development.

How do I convince my boss?

Content has undeniably taken the world of communications and marketing by storm. But is there also substance to the hype? No surprise here: We say yes. But what really should convince your boss is that, at CSF2014, you will get to know the whys and hows of successful projects and learn how to make content strategy work for your company or organisation.

Putting substance to the hype

In the digital world, content is one of your most valuable assets, no matter whether you're working for a commercial enterprise, a public institution, an association, a non-profit organisation, or an agency. Content strategy makes sure your content marketing and e-commerce efforts are returning more over a longer period of time. It also helps you to break up content silos within your organisation, improve internal communications, and lower costs for training and customer support.

A unique program

Some of the most experienced professionals from 20+ countries will share their insights and learnings from successful content strategy projects with you. All speakers are participants as well. We don't have fly-in superstars who will leave right after their talks, but people who have a keen interest in the ideas you bring to the table.

Check out the conference program.

Check out the workshop program.

See who will be speaking.

A thriving community

As a participant you also join a rapidly growing international community. The moderated Google+ Group of the Content Strategy Forum already has more than 4,000 members, and on LinkedIn even more than 15,000 professionals have joined the Content Strategy Group.

All in all, you can be sure to leave Frankfurt with a head full of fresh ideas and a clear sense on how to put them to work for your specific content challenge, making your participation a valuable investment.

Which packages do we offer?

We offer separate tickets for the workshop day and the conference as well as a combi-passes for all three days.

What is included in the packages?

The Conference ticket includes

  • Entry to all talks and sessions in Union Halle on 2 and 3 July
  • Breakfast snacks and two catered lunch buffets on both conference days
  • Coffee, tea, water, soft drinks, snacks, fruits, and pastries
  • Free wireless internet access at Union Halle
  • Entrance to the welcome reception on 1 July, including a free drink
  • Entrance including drinks and barbecue at the conference party on the night of 2 July
  • Free travel with public transport in the inner city sector of Frankfurt including the airport on the conference days (valid only after registration)
  • Free admission to 34 museums and cultural institution in Frankfurt from 30 June to 4 July with the Congress+Museum ticket.
  • Discounted travel fares with Deutsche Lufthansa and Deutsche Bahn
  • Plus a very special gift…

The Workshop ticket includes

  • Entrance to two half day workshops or one full day workshop on 1 July with a maximum of 30 participants
  • A lunch catered by restaurant Herr Franz
  • Drinks and snacks
  • Entrance to the welcome reception on 1 July, including a free drink

The combi-pass includes all of the above.

Please see the table below for an overview of packages and pricing and book your ticket right away. Early Bird tickets will be available from 1 March on at the latest. Ticket sales are managed via Amiando/Xing Events. Payment methods are credit card, direct debit, or PayPal.

Special rates, discounts and ticketing

We have reserved a limited number of reduced tickets for employees of non-profit organisations and students. Please contact us at whathappens@csforum2014.com to verify your eligibility and receive a promotional code.

For Content Strategy Forum veterans, who participated in least at one of the conferences in Paris, London, Cape Town, or Helsinki, or groups of 5 people or more from the same organisation, we offer a discount on the regular rate for conference tickets and combi-passes. Please contact us at whathappens@csforum2014.com for details.

Ticketing and payment is handled through XING EVENTS. You can select between different payment methods. Transaction fees for payments are included in the ticket prices. For more information take a look at our terms & conditions.

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Schließen