Monthly Archives: March 2014

Fly by and get your early bird ticket

It’s less than 100 days until CS Forum 2014 starts and we have now put up the initial conference schedule with the core line-up of speakers at http://csforum2014.com/schedule/

We will have on stage well-known names from the Content Strategy community such as Margot Bloomstein, Cleve Gibbon, Leisa Reichelt, Clay Delk or Eric Reiss plus new voices from Europe.

One thing I would to highlight is the fantastic resonance to our call for speakers. We have received 57 proposals from people living in 17 different countries. A big thank you goes out to all of you, who have submitted. We are now reviewing the proposals thoroughly and will come up with the final program early April. One thing is for sure. Content Strategy Forum will once more be a truly international event.

In this update we focus on three things:

1. Early bird phase ends 31 March, so book your tickets and save

2. The workshop program is complete

3. Get discounted tickets via Lufthansa and Deutsche Bahn

 

1. Early bird phase ends 31 March

Until next Monday, 31 March you can buy a discounted Early Bird-ticket. We offer separate tickets for the workshop day and the conference as well as a combi-passes for all three days. Please check out what’s included in the packages and the prices here: http://csforum2014.com/program/#skip4 and book your ticket.

Special notes:
We have reserved a limited number of reduced tickets for employees of non-profit organisations and students. Please contact us at whathappens@csforum2014.com to verify your eligibility and receive a promotional code.

For Content Strategy Forum veterans, who participated in least at one of the conferences in Paris, London, Cape Town, or Helsinki, or groups of 5 people or more from the same organisation, we offer a discount on the regular rate for conference tickets and combi-passes. Please contact us at whathappens@csforum2014.com for details.

2. The workshop program is complete

We will have two full-day workshops and four half-day workshops, you can choose from.

Full day workshops

Rahel Bailie will host a Content Strategy Masterclass on Cooking Content Strategies with COPE (in English).

Doris Eichmeier and Klaus Eck will focus on Content Strategy and Content Marketing in their workshop (in German).

Half day workshops

Nico Bruenjes, Head of Frontend-Development at Zeit Online, will reveal the secrets of interactive features in his workshop on “Managing long form and other techniques. How Editors and Developers can work together” (in German, with optional translation on demand).

Brigitte Alice Radl and Heinz Wittenbrink will dive into the matter of Content Strategy for Higher Ed (in German).

All you need to know about Storytelling and Content Strategy for Start-ups will be brought to you by Christian Riedel.

And last but not least, Uwe Knaus from Daimler and Thomas Pleil from the University of Applied Science Darmstadt will take you on a journey on Corporate Social Media (in German).

 

3. Get discounted tickets via Lufthansa and Deutsche Bahn

Discounted international travel with Lufthansa
As an airline partner, Lufthansa offers special prices and conditions to participants of the Content Strategy Forum Conference 2014.

To make a reservation, please visit the Lufthansa website and enter the access code DEZAEGG in the “Access to Your Special Lufthansa Offer” area. This will open an online booking platform that will automatically calculate the discount offered or provide you with an even better offer if another promotional fare is available. NOTE: Pop-ups must be enabled otherwise the booking platform window will not open.

These promotional fares are also available through your IATA / ARC travel agent. Travel agents can obtain ticketing instructions by sending an email to lufthansa.mobility@dlh.deand providing the access code as a reference.
Discounted domestic travels with Deutsche Bahn
In cooperation with SCRIPT and Deutsche Bahn you travel safely and conveniently to the Content Strategy Forum Conference 2014. Please find more information on booking conditions and the link to the booking tool here. Ticket sale starts June 3, 2014.

If you like what you’ve read, please share the information and help make CS Forum 2014 an inspiring event.

Hope to be seeing you in Frankfurt

 

Sponsoring information
If you are interested in becoming a sponsor and reach a high profile audience, please have a look at our sponsoring opportunities in the following document. Moreover we are open to discuss your proposals for an individual package. Just drop us a line at s.stoltenow@script-com.de

You can follow and share updates on the conference at:
Facebook: https://www.facebook.com/csforum2014
Twitter: https://twitter.com/CSF_Frankfurt
Lanyard: http://lanyrd.com/2014/csforum14/

And if you want to learn more about the Content Strategy Forum (and maybe want to become a future organizer of the conference), please visit the newly launched website at: http://csforum.eu/

Spring is coming

It’s march, spring is coming, and so are news about the Content Strategy Forum Conference 2014.

Just in case it slipped your attention, the conference will take place 1-3 July in Frankfurt, Germany, so please put a mark into your calendar if you haven’t done so already.

Now for the news. Our website is online at www.csforum2014.com, and you can find the complete information on speakers, schedule, travel, etc. there. For this update, we have put together some of the highlights and hope you like it.

1. Answer the Call for Speakers

You want to share your insights from a content strategy or marketing project? Or radically question the industry lingo on content and develop new thoughts on digital communication? Or talk about a personal experience from your professional life that inspired you and might inspire others? Whichever angle you take on content and communication, you are very welcome to send us your proposal.

We are especially interested in content strategy projects for non-profit and non-governmental organisations. They have a very specific view on using content as a business asset, and we would like to learn more about this.

Please submit your proposal via this form no later than Sunday 16 March 2014, midnight Central European Time. We will let you know whether we can put you in the program by Monday 14 April 2014.

If we can offer you a speaking assignment be ready to provide your final presentation by Friday 27 June 2014 (this is the dead-dead-line). We will get in touch with you way before that regarding a formal speaker agreement and technical requirements.

You find more information about becoming a speaker in the “I want to speak”-section of the website.

2. See who’s already in the line-up

Content Strategy Forum 2014 will be the first international conference dedicated to content strategy in the German speaking countries, so we are really venturing into new territory. The more we are overwhelmed by the positive reaction we have received so far from the speakers we have approached. True to the tradition of the Forum we will have a unique and diverse line-up of content strategy veterans and new voices. Among others the following speakers will join us in Frankfurt:

  • Margot Bloomstein, to me one of the ‘founding mothers’ of content strategy, will talk about how we define our profession and by that define ourselves.
  • Silvia Schaefer from Nestlé will provide us some insights into how the company uses online consumer information via QR-Code to enhance transparency of food.
  • “Would Grandma care?” is the question Clay Delk, Content Strategist at Facebook, will be discussing with us.
  • From Sweden, Frida Roberts, Head of Communications of the Swedish Institute will join us. Among other roles she is also a co-founder of the highly acclaimed and award winning ‘Curators of Sweden’ project, on Sweden’s official Twitter account @Sweden.
  • A deep insight into content strategy and agile-scrum in the political context will be brought to us by Jonathan Stockwell and Deirdre Hodson from the web team of the European Commission.
  • Raphaela Fellin, Digital Leader in the DACH-Region at IBM, will talk about how the company tackles content strategy.
  • And Cleve Gibbon, CTO at Cognifide, will shed a light on the future interplay of content and technology.

Check out the website for the full line-up of speakers and expect more to come in the following weeks.

3. Check out the workshop program

1 July 2014 will be the workshop day of Content Strategy Forum 2014. We are planning to offer 4 parallel workshop tracks, with 2 tracks in German and 2 in English. One highlight will surely be the Content Strategy Master Class hosted by Rahel Anne Bailie on ‘Cooking Content Strategies with COPE.

Check out the current status of the workshop program on our website.

4. Book your Early Bird-ticket

This one is pretty much self-explanatory: the booth is open. Until 31 march you can secure a discounted Early Bird-ticket. We offer separate tickets for the workshop day and the conference as well as a combi-passes for all three days. Please check out what’s included in the packages and the prices and book your ticket.

Special notes:

We have reserved a limited number of reduced tickets for employees of non-profit organisations and students. Please contact us at whathappens@csforum2014.com to verify your eligibility and receive a promotional code.

For Content Strategy Forum veterans, who participated in least at one of the conferences in Paris, London, Cape Town, or Helsinki, or groups of 5 people or more from the same organisation, we offer a discount on the regular rate for conference tickets and combi-passes. Please contact us at whathappens@csforum2014.com for details.

5. Plan your trip to Frankfurt

Traveling to Frankfurt is easy. Geographically, the city on the Main river (pronounced “mine”) is located almost at the centre of the European Union and its airport serves more global destinations than any other in the world.

Public transport for free

Once you are here, you can easily reach all conference venues via public transport. A free pass for inner city travels will be included in your conference pass (valid only after activation).

Special room rates

With the help of the Frankfurt Convention Bureau we have reserved a contingent of special room rates at some of the coolest hotels in town. Your advantage: The rates usually match best offers of other portals, plus the opportunity to cancel your reservation without cancellation fee, in the case you can´t make it. All you have to do is make your reservation through the Frankfurt Convention Bureau which offers its booking tool in English and in German.

Discounted plane and train tickets

We are currently in negotiation with Lufthansa and Deutsche Bahn (german railways) to be official travel partners of the conference. Once this process is completed, we will let you know, what you need to do to receive discounted plane and/or train tickets. However, especially if you plan to travel from overseas, there might be more favourable rates, so please cross-check.

6. Become a conference partner

Conferences of the Content Strategy Forum are not only commercial ventures for the organisers but also true community events. Each year the conference is organised by different individuals or agencies, giving each event a distinct profile and special character. This would not be possible without the support from sponsoring partners. In return they not only get a high visibility among extremely well connected international experts but become part of the community.

A huge thank you therefore goes out to E-Plus, the third largest mobile operator in Germany, which will be the main partner of the Content Strategy Forum 2014.

Are you interested in becoming a sponsor, too? We offer different sponsoring opportunities tailored to your needs and budget. You can learn about this in more detail in the following document. Moreover we are open to discuss your proposals for an individual package. Just drop us a line at s.stoltenow@script-com.de

7. Learn about our code of conduct

tl;dr: Be nice. Be kind. Be ok.

However, we would like to ask you to read the longer version, which we have put together with the help of the community.

That’s it for now – almost. Please help us to make the Content Strategy Forum Conference 2014 an inspiring international event, just as its predecessors in Paris, London, Cape Town and Helsinki, and spread the word. You can follow and share updates on the conference at:

Facebook: https://www.facebook.com/csforum2014
Twitter: https://twitter.com/CSF_Frankfurt
Lanyard: http://lanyrd.com/2014/csforum14/

And if you want to learn more about the Content Strategy Forum (and maybe want to become a future organizer of the conference), please visit the newly launched website.

And this it is. Thanks for reading, and see you in Frankfurt.